The amount that top brands spend on paid marketing varies widely based on factors such as the industry, size of the brand, and specific marketing goals. However, it is not uncommon for large brands to spend millions of dollars per year on paid marketing.
According to data from eMarketer, the total global digital ad spend in 2021 was expected to reach $389 billion, up from $332 billion in 2020. The top 10 companies by digital ad spend in 2020 were:
Amazon – $15.73 billion
Facebook – $14.89 billion
Alphabet (Google) – $11.95 billion
Verizon Media Group – $6.16 billion
Twitter – $2.10 billion
Microsoft – $1.86 billion
Snapchat – $1.03 billion
Pinterest – $1.02 billion
Roku – $845 million
TikTok – $500 million
It’s worth noting that these figures represent digital ad spend specifically, and that companies may also invest in other forms of paid marketing, such as print ads, TV commercials, and billboards.
However, it’s important to remember that small and medium-sized businesses may not have the same resources as large brands when it comes to paid marketing. They should consider their budget and marketing goals carefully and invest in paid marketing channels that will deliver the best results for their business.
Related Topics
What is Paid Digital Marketing?
What are the benefits of Paid Marketing?
Is Paid Marketing and Pay Per Click the same?
Which websites can be used for effective Paid Marketing?
Which are some time tested Paid Marketing strategies?
How can Paid Marketing help small business?
Is Paid Marketing necessary?
How much money do top brands spend annually on Paid Marketing ?
Looking for Reliable and Affordable Digital Marketing for your Business?
Get better results at lower costs – Outsource your Digital Marketing to Digital Marketing Services India, India’s Leading Digital Marketing Agency offers Reliable and Affordable organic marketing for small business worldwide. We offer Dynamic Responsive websites, SEO, Social Media Marketing and Organic Marketing Campaigns which help your business gain excellent visibility online and connect with relevant audience, bringing in more customers and better revenue. Our experience and expertise creates ever evolving digital marketing strategies that keeps your business running ahead of the competition.
We share timely reports and data with our clients to keep them updated on the campaign progress and take timely feedback to update and fine tune our marketing strategies. We work as per defined timelines following client instructions to the hilt, delivering better results and keeping the operational costs low. We take care of all your digital marketing needs, so that you can concentrate on your business. So, if you have a local business, an online store or a brand that needs quality digital marketing, then connect with us. We are dedicated to help our clients get the best results.
Contact us
If you have a query please fill the form given here and our team will get back to you asap!