What Percentage of Google users click on Google Ads?


It’s difficult to give a precise percentage of how many Google users click on Google Ads as it can vary greatly depending on various factors such as the industry, target audience, ad placement, and ad relevance. However, according to studies, the average click-through rate (CTR) for Google Ads is around 2% for search ads and 0.35% for display ads.

Keep in mind that these are just average CTRs, and your actual results may differ based on your specific campaign and audience. The best way to determine the effectiveness of your Google Ads is to regularly analyze your campaign data and make optimizations based on the results.

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