The minimum cost of a Twitter Ad campaign varies based on several factors, including the target audience, ad format, bidding strategy, and budget. In general, Twitter operates on an auction-based model, where advertisers bid on the engagement they want to receive from their ad, such as a click or a retweet. The minimum bid amount for a Twitter Ad campaign is $0.01, but the actual cost will depend on the competition for the engagement you are bidding on and the size of your target audience.
Twitter also offers different ad formats, each with its own cost structure, so the minimum cost of a Twitter Ad campaign will depend on the format you choose. For example, promoted tweets typically have a lower cost-per-engagement than promoted trends, which reach a larger audience.
Overall, the minimum cost of a Twitter Ad campaign will depend on several factors, and it’s important to carefully plan and budget your campaign to achieve the best results while staying within your budget.
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