SEO stands for Search Engine Optimization, which is the practice of increasing the visibility and ranking of a website or web page in search engine results pages (SERPs) through organic, non-paid methods. It involves optimizing various elements of a website, such as its content, structure, and coding, to make it more attractive to search engines and improve its ranking for relevant keywords. The goal of SEO is to drive more organic, or free, traffic to a website from search engines such as Google, Bing, or Yahoo.
Examples of SEO tactics include:
Keyword research: Identifying relevant keywords and phrases that potential customers use to search for products or services.
On-page optimization: Optimizing the content and structure of a website, including the title tags, meta descriptions, and header tags, to improve its relevance and ranking for target keywords.
Link building: Acquiring high-quality, relevant backlinks from other websites to improve the authority and credibility of a website in the eyes of search engines.
Technical optimization: Improving the technical aspects of a website, such as its load speed and mobile-friendliness, to enhance its user experience and improve its ranking in search engine results.
SEO is an ongoing process, as search engines constantly update their algorithms and the competition for keywords and visibility in SERPs is continually changing. Effective SEO requires a comprehensive and data-driven approach, and it can take time to see results, but it can provide a long-term, sustainable source of traffic and leads for a business.
Related Topics
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How can SEO help small business?
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