What is on-page SEO?


On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engine results pages (SERPs). It involves optimizing the content and HTML source code of a page to make it more attractive to search engines and improve its relevance for target keywords.

Examples of on-page SEO techniques include:

Content optimization: Ensuring that the content of a web page is high-quality, relevant, and keyword-rich.

Title tag optimization: Writing compelling and descriptive title tags that accurately reflect the content of a web page.

Meta description optimization: Writing engaging and informative meta descriptions that provide a summary of a web page’s content.

Header tag optimization: Using header tags (H1, H2, H3, etc.) to structure the content of a web page and highlight its key topics.

Image optimization: Optimizing images by using descriptive file names, alt tags, and captions.

URL structure optimization: Creating user-friendly and meaningful URLs that accurately reflect the content of a web page.

Internal linking: Linking to other relevant pages within a website to provide a better user experience and help search engines understand the structure of a website.

On-page SEO is an important part of any SEO strategy, as it helps search engines understand the content and context of a web page, and how it relates to the overall website and target keywords. By optimizing on-page elements, a business can improve its visibility and ranking in search engine results, increase organic traffic, and ultimately, drive more leads and sales.

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