Digital marketing encompasses a wide range of activities, but some of its key components include:
Search Engine Optimization (SEO): This involves optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords.
Content Marketing: This involves creating and sharing valuable, relevant, and consistent content to attract and retain a target audience — and, ultimately, to drive profitable customer action.
Social Media Marketing: This involves promoting your brand and content through social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.
Pay-Per-Click (PPC) Advertising: This involves placing ads on search engines, such as Google, or on social media platforms, and paying each time someone clicks on the ad.
Email Marketing: This involves using email to communicate with potential and existing customers to promote your brand and drive sales.
Affiliate Marketing: This involves partnering with other businesses to promote each other’s products, with each partner earning a commission on resulting sales.
Mobile Marketing: This involves promoting your brand and content to mobile users through mobile apps, SMS, and MMS messages, and mobile websites.
Marketing Automation: This involves using software to streamline and automate marketing tasks, such as email campaigns and social media posts.
These are some of the key components of digital marketing, and the specific tactics used will vary depending on the goals of the marketing campaign and the target audience.
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