What is the Importance of Original Content in Digital Marketing?
In the increasingly competitive digital world, creative and original content helps your website stand out from the crowd and also supports your business.
The fact is that nobody likes to read copy paste run of the mill content which lacks creativity and intelligence. It is dull and boring and hence people skip through it. This creates a bad visitor experience and hits the business goals by lowering leads and conversion.
There four major benefits of creating and sharing original content:
1. People like it.
There is no greater joy than reading an engaging, well researched and beautifully composed content. It keeps the reader interested till the very end by providing useful information and motivates them to do something about it – like submit a query, call the sales, send an email for a quote or just share it with family and friends. It is Original Content like that, which can boost your website performance.
2. It helps you connect with people.
Everyone is looking for answers and solutions to their problems. By sharing usefulness of your products and services, with reference to problems faced by customers, you create a bridge, a connect which builds trust and value. To make content effective, it should be written from customer’s point of view, their issues and try to answer all their requirements in a methodical and easy to understand language.
3. It proves your knowledge, ability and expertise.
Original Content has to exhaustive. It should cover each and every subject relevant to your customers and explain things wherever necessary. Attention to finest details builds confidence with the readers and proves your subject matter expertise and authenticity.
4. It boosts your SEO.
Google is where everyone searches for information, products/services, etc, and this is exactly where Original Content helps. A well written creative and Original Content delivers top search ranks for the specific keywords it has been created for. This means your website gets relevant traffic and better conversion.
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