This article offers facts and step by step guide to online business marketing by Digital Marketing Services India – Delhi’s No.1 Digital Marketing Agency!
What is Digital Marketing?
Now, lets get this straight. Why this article? Doesn’t everyone already know how to reach online customers already? The answer is a big NO!
We get lots of calls from people seeking online business marketing and they all have pre conceived ideas, of which some are vague while others are totally off the mark. For some facebook and instagram marketing is what will bring in customers, while others ask for google or facebook ads. Some ask us to manage their facebook page, while others ask us to “do the SEO thing”. The difficult part is that all of them think that they know what is Digital Marketing and go on to waste their time and money because of their preconceived notions.
Basic Components of Digital Marketing
Digital Marketing, as the name suggests is all about marketing your business online in ways that connect with customers looking for your products and services. The first and foremost step to online business presence is having a good website. Google Business Listing comes next and most important tool to local businesses. Social presence, Social media marketing helps your business presence on social networks while videos and presentations enhance online presence.
Need for Search Engines
All the things mentioned above are passive means of digital marketing. It means we are not actively pursuing customers. We have created our online presence and now wait for people to find us. It is important to understand that you are not the only one looking for customers. There are thousands of websites which are added to the web every day and all of them compete for attention. So, we have search engines like Google, Yahoo, Bing, etc. Google by far is the most popular search engine which is used worldwide. It is popular because it delivers relevant results based on keywords entered in search field.
How to reach Top Ranks on Google?
Here comes Search Engine Optimization or SEO. To get to top Google ranks SEO is a big factor and one needs to follow best optimization practices, have original and gripping content, reference links, etc. Getting on top Google ranks is important because if your website is on top for your business specific keywords, your website will get relevant traffic, relevant leads and have higher conversion ratio and finally more profitability. There are 2 ways to get on Google Top Ranks – by SMO Ads ( Google Adwords) or through Organic Marketing ( SEO).
SMO Ads are pay per click ads which show on google search results pages on top and bottom. It is part of active marketing where you are actively reaching out to customers looking for your products/services. They cost per click and work on set of keywords defined by you for a set area. Once your budget is over, your campaign will end and ads won’t show anymore.You need to ad more money to keep your SMO Ads showing. The bids and prices for keywords keep increasing with competition and to keep your ads on google first page, you have no option but to pay more. Also, you never get to know who clicked on your SMO Ads. In most cases it is only the competitors, not customers.
Organic Marketing works systematically improving website SEO, On page and Off page SEO, and creating overall excellent presence for your business online using all the free to use resources that your website reaches top ranks for those defined keywords at a fraction of price for SMO Ads. Unlike SMO Ads which can be started anytine you want, an Organic Marketing Campaign takes 2-3 months to show results. The website takes time to reach ranks for defined keywords, but remains there finding the same or even better results than SMO Ads, because not many a people click on ads.
You can select which way you want to promote your business ( SMO Ads or Organic Marketing), because unless it shows on top google ranks, it is no use having a website, etc.
What about Facebook and Instagram Ads?
There are many a people who talk about marketing business on Facebook and Instagram using SMO Ads, but they don’t realize that these are social networks where people are not looking for your products/services. Only you are showing them ads. They are not interested. Let this sink in. You may get likes, you may get website visits, but you should not expect customers from such campaigns. The campaigns seem attractive as the cost is low, but fail at the bottom line.
Google is where people search most and if you are not there on top search ranks, nothing else matters. Period!
Now, coming to active marketing, there are other cost effective means to reach your customers provided you have data like their names, emails, phone numbers. You can use emailers, sms and even call them with unique timely offers to generate more sales.
Customized Strategies for Digital Marketing
Not every business is same. Each has unique set of products/ service/ target audience/ target areas and so each campaign has to be planned in a way best suited for that particular business needs. At Digital Marketing Services India we understand this and offer reliable and affordable organic marketing plans.
No matter if you have just started a home business or have an established local business that needs an awesome online presence, we at Digital Marketing Services India do it all with dedication. We start with a professional and effective website, sparkle it with excellent SEO, bridge it with social networks and create your business broadcast channel to bring in the customers. We also identify the key words relevant to your business and strategize a local campaign via Google Local Business Listings and Online classifieds for excellent local reach and high online visibility.
Contact us to promote your business online. For queries call +91 9899379529.