Internet has changed the way we do business. More than 70% of all sales now happen on the internet. From buying grocery to ordering fast food, booking cab or purchasing appliances, books, clothes, even vacation packages and insurance policies, Internet has made it convenient for consumers to search for what they want and get it without even stepping out of their homes.
Internet makes it possible for every business to reach out and connect with all these customers online with an e store. An E-commerce Website is where you display all your goods or list your services and customers can buy what they want on the website itself. This way you save on cost you would have spend on renting shop space and keeping sales personnel. Even better, your E-commerce Website can be local or global as per your requirements, which means that unlike a local shop, an e store can cater to customers anywhere. This means your E-commerce Website can be used to target customers anywhere in the world and get you business.
Before you start building your e store you need to ask, what all features it should have. You should visit all the leading E-commerce Websites and carefully list down all the features you see out there. In each E-commerce Website there is a front end – for customers and a backend for managing website orders, processing, inventory management, shipping, etc. Your E-commerce Website has have complete front end and back end processes to keep your business process in control.
E-commerce Website Features
Front end:
- Customers should be able to register, login and logout from front
- Products/ services with prices and add to cart button on front page.
- Recently viewed items to show next to cart.
- Ability to change product quantity.
- Display of items added to cart, total amount, shipping, check out.
- Calculation of Tax and shipping amount.
- Discount Coupons and Free Shipping Options.
- Payment gateway linked to checkout.
- Order placed confirmation with automatic invoice generation and email to customer.
- New order to show in customer account.
- Fast connect to customer care.
- Clearly defined, terms and conditions, privacy policy, Shipping policy, Returns and refunds policy.
- Products Banners, offer display.
Back end:
- Ability to monitor and manage product stock.
- Ability to manage Product prices and discounts.
- Ability to manage Taxes.
- Ability to manage Shipping Fee.
- Ability to manage and place new Orders
- Ability to manage Coupons.
- Ability to manage Marketing emails.
- Ability to monitor traffic on websites, products.
E-commerce Platforms
There are a lot many ways to build an E-commerce Website, but each have pros and cons. Here we will discuss options available for building an E-commerce Website for small to medium business.
Shopify – People who don’t know how to build an E-commerce Website turn to ready made platforms like Shopify where you have all the tools to build your e store. The process is laid out and you pay regular fee for that convenience. The plugins are few, mostly paid and make your website slow. Slow websites hardly ever make it to top ranks on search engines and this is where your e store will take a hit if you choose shopify.
Readymade opensource e shop themes are a plenty but they look all the same, with very limited abilities, Zero customization and severe security issues. They cost little, but do very little for your business. There is no point putting your money and effort building your E-commerce Website using such a platform.
WordPress – Woocommerce is a proven platform used by millions of E-commerce Websites and offers all the features that an e store should have. It is safe and secure, totally customizable, easy to use and has tons of plugins which enhance your web store’s features without compromising on website speed. WordPress – Woocommerce are digital marketing friendly websites which can reach top search ranks without burning holes in your pocket.
As per our experience WordPress – Woocommerce is the best platform to build an E-commerce Website for small to medium business.
How to build an e store using WordPress – Woocommerce?
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- Domain – A short, easy to remember name can certainly help your business turn into a brand.
- Hosting Plan – Buy a managed wordpress hosting plan to get started.
- Expertise on WordPress and Woocommerce. This is something website developers learn over the years. It takes a lot to find the right mix of software plugins to create a secure, efficient, feature rich store which not only wows visitors but also motivates them to make purchases and come back for more.
Digital Marketing Services India specializes in E-commerce Websites built on WordPress – Woocommerce platform. We offer everything you need on your store front end and back end to get your business running smooth. We guide you on how to add your products/ list services, etc.
Advantages of E-commerce Websites by Digital Marketing Services India
- Years of experience and expertise ensures that your web store is better than your competitors.
- It will be fast, effective and ready to convert visitors into customers from day 1.
- Guidance and support to help you manage your store with minimal effort.
- Cost effective and pocket friendly.
Looking for Reliable and Affordable Digital Marketing for your Business?
Get better results at lower costs – Outsource your Digital Marketing to Digital Marketing Services India, India’s Leading Digital Marketing Agency offers Reliable and Affordable organic marketing for small business worldwide. We offer Dynamic Responsive websites, SEO, Social Media Marketing and Organic Marketing Campaigns which help your business gain excellent visibility online and connect with relevant audience, bringing in more customers and better revenue. Our experience and expertise creates ever evolving digital marketing strategies that keeps your business running ahead of the competition.
We share timely reports and data with our clients to keep them updated on the campaign progress and take timely feedback to update and fine tune our marketing strategies. We work as per defined timelines following client instructions to the hilt, delivering better results and keeping the operational costs low. We take care of all your digital marketing needs, so that you can concentrate on your business. So, if you have a local business, an online store or a brand that needs quality digital marketing, then connect with us. We are dedicated to help our clients get the best results.
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