The conversion rate is a metric that measures the percentage of visitors to your website who take a desired action, such as filling out a form, making a purchase, or downloading an ebook. To calculate your website’s conversion rate, you need to divide the number of conversions by the number of visitors and multiply by 100. Here’s the formula:
Conversion rate = (Number of conversions / Number of visitors) x 100
For example, if your website received 1,000 visitors and had 20 conversions, your conversion rate would be:
(20 / 1,000) x 100 = 2%
It’s important to note that conversion rate can be calculated for specific pages or for your entire website, depending on your goals and the actions you want to track. By regularly monitoring and calculating your conversion rate, you can track your progress and identify areas for improvement, which can help you optimize your website for conversion and achieve better results over time.
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